Five Iron Golf in the industry leader in golf simulation entertainment across the US. Hired as the first employee of the company, Rivington founder Ross McLaughlin developed and implemented the go-to-market strategy for the organization, leading to significant early stage growth. Over the course of five years working with Five Iron, he provided strategic insight to further refine the product experience and cultivated a customer community which has gone on to reinvent how both golfers and entertainment seekers engage with the sport.